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Dazed - Research

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Dazed – Research Information   ·       Bi-monthly British magazine – founded in 1991 ·       The content covers a wide variety of topics such as: music, fashion, film, art and literature. ·       An independent media group who are known for producing stories across its print, digital and video brands Target audience ·       Hipster types – between the ages of 18-30 ·       Mostly female – however 1/3 male – majority of the advertising is aimed at females ·       Likely to attend college or at college rather than sixth form. Likely to have A levels or a BTEC ·       Normally consider themselves as fashionable ·       In B-C2 class bracket Layout ·       Uses impactful images ·       Often close ups of models on the front cover ·       A variety of fonts are used on the throughout the articles – so they are able to attract the eye of the audience and distinguish between different articles Imagery        The photographs are usually th