Posts

Showing posts from December, 2017

WaterAid

Compare how audiences are positioned by the representations in this WaterAid advertisement and the WaterAid advertisement you have studied The first advert was “Claudia sings on a rainy day”, which was one of the most unusual adverts by WaterAid, as it's presented as less depressing. The message portrayed, emphasis Claudia's lifestyle with water, which gives a direct appeal to the audience. The purpose of this advert is to encourage the audience to donate money in order to prevent the suffering in a third world country. Additionally, the strategy used showcases the benefits to Claudia, therefore allowing inferiors to fund by donations. The advert aims to include information of the concern by using a personalised narrative which the information is relevant and a direct appeal to the audience for money, However, the advert lacks non-diegetic voiceover which could be seen as unconventional of the adverts genre. Furthermore, the opening medium shot between the radio and th...