Dazed - Research



Dazed – Research

Information 
  • ·      Bi-monthly British magazine – founded in 1991
  • ·      The content covers a wide variety of topics such as: music, fashion, film, art and literature.
  • ·      An independent media group who are known for producing stories across its print, digital and video brands



Target audience
  • ·      Hipster types – between the ages of 18-30
  • ·      Mostly female – however 1/3 male – majority of the advertising is aimed at females
  • ·      Likely to attend college or at college rather than sixth form. Likely to have A levels or a BTEC
  • ·      Normally consider themselves as fashionable
  • ·      In B-C2 class bracket


Layout
  • ·      Uses impactful images
  • ·      Often close ups of models on the front cover
  • ·      A variety of fonts are used on the throughout the articles – so they are able to attract the eye of the audience and distinguish between different articles


Imagery
  •       The photographs are usually the model looking straight into the camera lens
  • ·      Only two main cover lines featuring on the front cover – focusing more on the main image




Id magazine analysis




Image
The image of Grimes is presented on the front cover in a powerful and dominant close up shot. This enables direct address towards the audience by giving a deeper view of her facial expressions. The image can create several questions by the audience. For example, is she trying to convey or reinforce any messages, maybe to do with feminism? The personal gaze made from the artist creates the illusion that she is looking into the reader’s eye, possibly suggesting pain.


Costume
The producers use of silver jewellery creates the main focus on the front cover. This results in the colours blending with her exposed pale skin, connoting the idea of youth whilst the silver jewellery. The focus on the jewellery and the costume presents almost alien-like and supernatural feel to the image


Layout: Title and Text

The front headline stands out as a bold and vibrant, which draws attention to the brand identity as unique magazine. There is minimal text on the front page, by focussing on the main article. This makes ‘Dazed’ simplistic and breaks the conventions of having a flashy magazine cover.




Id magazine analysis





Background
A British magazine that focuses on fashion, music, art and youth culture. Over the years, I-D has developed into a mature glossy magazine. However, it’s been able to maintain their street style. The magazine is known for their innovative photography and typography.


Layout
The layout is quite crisp and professional. For example, from the use of colour and bold texts draws the attention of the reader. Every front cover features a wink posed model as a motif on each magazine. This enabled them to create a USP for their brand, which differentiates them from other magazine brands.











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