WaterAid
Compare how audiences are positioned by the representations in this WaterAid advertisement and the WaterAid advertisement you have studied The first advert was “Claudia sings on a rainy day”, which was one of the most unusual adverts by WaterAid, as it's presented as less depressing. The message portrayed, emphasis Claudia's lifestyle with water, which gives a direct appeal to the audience. The purpose of this advert is to encourage the audience to donate money in order to prevent the suffering in a third world country. Additionally, the strategy used showcases the benefits to Claudia, therefore allowing inferiors to fund by donations. The advert aims to include information of the concern by using a personalised narrative which the information is relevant and a direct appeal to the audience for money, However, the advert lacks non-diegetic voiceover which could be seen as unconventional of the adverts genre. Furthermore, the opening medium shot between the radio and th