NEA plan


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WaterAid

Compare how audiences are positioned by the representations in this WaterAid advertisement and the WaterAid advertisement you have studied The first advert was “Claudia sings on a rainy day”, which was one of the most unusual adverts by WaterAid, as it's presented as less depressing. The message portrayed, emphasis Claudia's lifestyle with water, which gives a direct appeal to the audience. The purpose of this advert is to encourage the audience to donate money in order to prevent the suffering in a third world country. Additionally, the strategy used showcases the benefits to Claudia, therefore allowing inferiors to fund by donations. The advert aims to include information of the concern by using a personalised narrative which the information is relevant and a direct appeal to the audience for money, However, the advert lacks non-diegetic voiceover which could be seen as unconventional of the adverts genre. Furthermore, the opening medium shot between the radio and th...
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Part 2

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       This is a bird’s eye view shot of a brown 11 year old.        She is wearing a cartoon t-shirt and blue leggings, which is casual clothing for a young 11 year old girl. However, we cannot assume or judge anything from her clothing. This is because, her clothing does not express her inner emotions.        We can infer that she is in a home environment, due to the sofa and table on either side of the picture. The girl is sitting against a white wall with a spotlight shinning at her. This suggests that the girl is alone in a dark room with very little light, along with her head facing downwards.        Her body language could suggest the little girl is terrified and frightened by the dark and petrified of being alone.        Additionally, due to her body language many people may assume that the little girl is crying, who needs guidance and help. On the oth...
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Dazed - Research

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Dazed – Research Information   ·       Bi-monthly British magazine – founded in 1991 ·       The content covers a wide variety of topics such as: music, fashion, film, art and literature. ·       An independent media group who are known for producing stories across its print, digital and video brands Target audience ·       Hipster types – between the ages of 18-30 ·       Mostly female – however 1/3 male – majority of the advertising is aimed at females ·       Likely to attend college or at college rather than sixth form. Likely to have A levels or a BTEC ·       Normally consider themselves as fashionable ·       In B-C2 class bracket Layout ·       Uses impactful images ·       Often close...
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